Prof.D.S Rao is Head to the Dept of ECE. After completing B.Tech in JNTUH in the year 1981, he joined ECIL Television Division R&D where he worked with the team of engineers that developed color televisions. He has 20 years experience in the consumer electronic product line. During his tenure in ECIL, he was also in the team that launched *teletext* in New Delhi by DDI with the French company TDF. He was deputed to the Annual Zimbabwe International Trade Fair (ZITF) to showcase the product line of ECIL. He was also one among the trainers who trained the staff in ISO 9000. After taking VRS in 1997, he joined a networking company during the starting phase of internet in India. As Senior Manager he was in charge of training young graduates in all areas of networking. He did his M.Tech and MBA from JNTUH. He shifted to teaching full time with the first assignment in Vasavi College of Engineering. Here, he began enjoying his interaction with students by sharing his experiences in industry. In VCE, he established the Embedded Systems Lab by making all the target boards for the lab in house at a very low cost. Since 2006, He is working in the ECE Dept of SVIT teaching various subjects and using latest teaching aids to make learning interesting for the students. Interacting with the students in a classroom gives maximum satisfaction to him. He feels that every aspiring engineering student must go through the positive spiral of theory-lab-project and learn to work outside the comfort zone. Today he spends full time attending to student needs.